You searched for: "" but we corrected it to "*"
Did you mean to search for ""? Click here to show those results.
The results has been filter on Tags containing Market Research.
ANA has found 580 results for you, in
299 ms.
Currently showing results 226 to 234.
Didn’t find what you were looking for? Try the Advanced Search!
Research papers
The MR revolution to come!
Today, due to changes in client needs, the research (MR) industry is facing some severe challenges. Client needs are becoming more sophisticated and unclear, which is causing uncertainty in the research objectives, design and process.This requires...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Selim Oktar, Nazli Yuksel
September 19, 2004
Research papers
Consolidating the role of market research in business decision by extending our skill set into business consultancy
This paper argues that much of the frustration with market research output centres on a failure to extend our skill set into business consultancy and thereby improve our ability to enhance the quality of information-based decision-making.By extending...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: David Smith
September 19, 2004
Research papers
Perceptions of research in Latin America
We are facing a scenario in transition, in Latin America.What is becoming more important in our activity? What is becoming irrelevant? What is expected from market research? Are we fulfilling the current needs of the clients? In what direction is the...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Ney Luiz Silva, Nelsom Marangoni
September 19, 2004
Research papers
The importance of integrating the research supplier into the client's team, for optimum value
Competition among businesses is becoming fiercer and the stakes are getting higher. This competition has been accentuated by fewer barriers to entry for new competitors, increasingly thinner margins for many companies, and the increased reliance on...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Brian Fine, Serdar Avsar
September 19, 2004
Research papers
Give research a chance
This paper examines the nature of marketing communications and the research mechanism allied to this area, and suggests that the essence of effective communications/communicating is seldom practiced by either marketeers or many researchers, in spite...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Neil McPhee
September 19, 2004
Research papers
Market research: A new generation on the go
This paper shows how the market research department role can be transformed from being a mere provider of data that brings limited value, into becoming a strategic partner that offers crucial consumer insight and enables sound business...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Author: Corinne Rosinski
September 19, 2004
Research papers
A roadmap for developing an integrated, audience-focused, market research-driven organisation
Marketing and marketing research are being marginalized in most organizations. This marginalization comes from the organization's focus on supply-chain management and the organizational structures employed. Further, market research managers...
Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Don E. Schultz, David Haigh, Heidi F. Schultz
September 19, 2004
Research papers
